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Why Bikers Love Barbies

Find out what brands have the biggest impact on women this year.

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By: TOM BRANNA

Editor

Barbie, Kotex and Harley Davidson are among the brands that made the biggest impact on women, according to a 12-month analysis of data from Women at NBCU’s Brand Power Index (BPI). The index measures the brands that garner the most female attention, based on the monthly analysis of 500 brands. From most controversial chatter to loudest social media buzz, this year-in-review study spotlights the brands that made the list, and the innovative techniques that got them there. “The most succ...

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